
LIGHTER, STRONGER AND RIDE FOR LONGER
Winter training for amateur cyclists
A 12-WEEK CYCLING TRANSFORMATION
A 12-WEEK CYCLING TRANSFORMATION
DO YOU WANT TO BE A LIGHTER CYCLIST?
Lose any excess weight
Enjoy having a structured plan
Add Endurance, Speed & Power
Get Leaner - Get Stronger - Get Faster
EAT MY DUST is an online course or in-person (Northamptonshire) for all amateur cyclists with aspirations to improve. Become a cycling god and leave your cycling buddies literally Eating Your Dust.
Whether you are a roadie, a commuter, a mountain biker or a gravel rider this course is for you. Make 2025 your most enjoyable year of cycling.
Don’t forget to SUBSCRIBE to our YouTube channel for cycling adventures and training tips
All of the Eat My Dust courses are 12-weeks
What is the outcome of the course?
INCREASE Mental Power
It’s time to thrive, remove what holds you back. Make every day count on and off the bike.
INCREASE Physical power
Have a clear, concise and progressive weekly plan. Maximise your FTP increase.
INCREASE Speed & Endurance
Purposely build your average speed and hold it for longer. Be faster than you’ve ever been.
DECREASE Your Weight
Become leaner, look better, feel more confident on and off the bike. Look good in lycra?

Cycling is fun! The reason we all cycle is because it makes us feel better both during and after a ride.
The entire Eat My Dust course is aimed at making it more fun.
What the Eat My Dust People Are Saying…
“One thing that really helped was being accountable to completing the training I had been set. After every session I would upload my efforts on Strava and PM my coach with feedback on what was tough or what worked well etc. This helped loads with motivation.
I can’t thank Iain at Eat My Dust enough for providing the direction and motivation to change myself from a tubby chap to a super lean, strong cyclist.”
— Marc C.
“At the end of the 12 weeks programme I can safely say I am hugely more powerful and hills are now a pleasure rather than a pain. I now cycle comfortably at 16 mph with much greater power and higher cadence. My endurance has improved beyond recognition.
Before I met Iain at Eat My Dust I was comfortable only doing 20 mile rides. Now I feel entirely comfortable doing 40 plus mile rides. The results are outstanding..”
— Paul S.
“I didn’t have to drastically change what I ate; I just had to monitor how much of it I was eating. It all made perfect sense.
All this would not have been possible without the guidance, motivation, and overall support of Iain at Eat My Dust. There was no thought about this being a short-term weight loss. The whole plan was focused on the long term. Today I push myself further and harder than I ever thought possible.””
— Gareth M.
